Educational Content That Scales

Introduction

We partnered with Playbook, a fast-growing platform that connects fitness coaches with their audiences, to create high-quality educational content that amplified their coaches’ voices online. Using our video production and content design services, we helped Playbook deliver engaging content across social media and provide ready-to-use templates that strengthened their brand presence across digital platforms.

The Challenge

Playbook’s platform thrives on empowering fitness professionals to share their expertise. However, many coaches lacked polished, branded content that could compete in a crowded digital fitness space. Playbook needed a scalable solution to provide their coaches with content that was both professional and easy to adapt — while also producing engaging social media content that reflected the platform’s innovative edge.

Our Approach

Cruz Creative designed a two-pronged strategy: first, creating educational video content tailored for Playbook’s social media channels to attract, educate, and inspire their audience; second, developing content templates that Playbook coaches could use to maintain consistent, on-brand visuals without sacrificing speed or accessibility.

The Solution

• Educational social media videos – Produced engaging, easy-to-digest video content that showcased Playbook’s expertise and authority in the fitness space.

• Customisable content templates – Designed branded, user-friendly templates that coaches could adapt to their own channels.

• Scalable creative assets – Built a library of repeatable formats to streamline Playbook’s content creation process.

The Result

• Increased engagement across Playbook’s social media platforms

• Strengthened brand consistency among Playbook coaches

• Boosted visibility in a competitive digital fitness market

• Provided scalable creative resources for long-term growth

Testimonial

"Cruz Creative gave our coaches the tools to shine online. Their video production and content templates elevated our social presence and made it easier for our community to create professional, on-brand content." - Jeff Krahel Playbook

Portfolio Sample

https://shortvideo.myportfolio.com/playbook-app

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